The power of discovery, together

We are Common+Critical, a strategic writing partner for the science shaping our world. 

Recent Work

bitBiome

3.5 BILLION YEARS OF EVOLUTION AT OUR FINGERTIPS

Gavi Vaccine Alliance

Innovation that Shines

Allen Institute

BUILDING A LEGACY OF IMPACT

What We Do

01

Define Your Uniqueness

Brand strategy is your long-term plan for a consistent, memorable, and distinct company story.

• Mission and Vision
• Brand Positioning
• Elevator Pitches
• Key Messaging
• Naming

02

Tell your story

Share your work with powerful ideas articulated in your own distinct voice.

• Op-Eds
• Articles
• Pitch Decks
• Keynote Presentations
• Corporate Communications
• Video Scripts
• Website Copy

03

Plan Your Way Forward

From navigating change to ongoing communications support, get the resources you need to take your next steps.

• Strategic Workshops
• Fractional Leadership
• Corporate Values
• Communications Planning